Using Rankira

Content calendar

Schedule one keyword per day, rearrange by dragging, and generate on demand.

The Content Scheduler is where you see what Rankira is going to write and when. Each keyword sits on a day; when that day arrives, the article gets written and published. That’s the whole model.

Reading the calendar

On desktop you get a month grid, seven columns wide. On a phone the same schedule appears as a scrolling day-by-day list — everything works the same, it just stacks.

Keyword chips: The coloured pills sitting on each day. A chip shows the keyword plus its search volume and difficulty, and a small badge naming the article type it will be written as — hover it for a one-line explanation. See Article types below.
Active days: Days you opened for scheduling. Only these accept keywords, and only these get articles.
Inactive days: Greyed out. Rankira skips them entirely — your weekends, if you set it up that way.
Today: Highlighted so you can see at a glance what’s coming next.

Choosing your publishing days

Set these in Settings › Publishing under Active scheduling days. Tap a weekday to switch it on or off. Keywords can only be placed on days you’ve switched on.

Publishing every single day isn’t automatically better. Three to five days a week is a healthy, sustainable pace and leaves you room to read what’s being published. Consistency matters more than volume.

Opening a single day

Need one article on a day that isn’t normally active? Click the lock icon on that day to unlock it just this once — no need to change your weekly pattern. Click it again to lock it back.

Rearranging the plan

Drag a keyword chip onto a different day to move it. Drop it on a day that already has a keyword and the two swap places. It works with touch, so you can reshuffle from your phone.

Things worth dragging:

Seasonal topics onto the dates they’re relevant — gift guides well before the holidays, not during.
Your strongest keywords to the front, so the best articles get indexed soonest.
A product-launch keyword onto launch week.

To edit a keyword, use the menu on its chip. The edit dialog lets you change the wording, the article type and subtype, and an optional article prompt — a note to the writer such as “mention our 30-day returns”. It also shows where the keyword came from (a competitor, a target audience, your shop profile, or your store catalog) and its search intent. Deleting a keyword frees that day for something else.

Article types

Every keyword is written as one of two shapes — a Guide, a long-form article of flowing sections, or a List, where every item gets its own heading — and one subtype within it. Rankira picks both from the keyword itself; the badge on the chip shows what it chose, and you can override it in the edit dialog.

Subtype	What the reader gets
Guide: How-to	Step-by-step instructions from start to a finished result.
Guide: Explainer	What something is, how it works and why it matters, without steps.
Guide: Comparison	Two or more options weighed against each other.
Guide: Reference	A lookup resource — definitions, terms, tables or specs the reader comes back to.
Guide: Buying guide	Helps a shopper choose in a category you sell: what to look for, a decision table matching reader situations to your products, and your own products as the recommendation.
List: Roundup	Ideas, tips, methods or strategies drawn from research.
List: Resources	Tools, apps or resources, each briefly reviewed.
List: Examples	Real-world examples or case studies of the topic in practice.
List: Product roundup	Your own products ordered by use case, with a comparison table and a card for each. Never lists competitors.

Buying guide and Product roundup are the commercial formats. Rankira only plans them on its own when your Content goal is Balanced or Sales-driven, and only when enough of your products fit the topic — a product roundup that finds too few matching products is written as a buying guide instead. Both formats carry product cards and are checked for a clear path to purchase before they’re published.

Creating an article early

You don’t always want to wait for a keyword’s scheduled day. Click a day and choose Create article to write it now.

How far aheadtoday + 2 days: You can generate for today or up to two days ahead. Anything further out waits for its scheduled date.
Availabilitypaid subscriptions: Creating articles early is available once your paid subscription is active — during the free trial, articles are generated on their scheduled day.

The article appears in Content History once it’s written. Generation takes a few minutes; you can leave the screen.

What the statuses mean

Each keyword’s chip and each article in Content History carries a status:

Scheduled: Scheduled — the article is queued for a future date. Nothing has been written yet.
Created: Created — Rankira has written the article. It exists in the app but hasn’t reached your Shopify blog.
Saved: Saved — the article is in your Shopify blog as a hidden draft. Customers can’t see it yet.
Published: Published — live on your blog and visible to everyone.
Deleted: Deleted — archived. Recoverable from the Archived tab in Content History.

Keeping the calendar full

You shouldn’t have to think about this. Automatic Keyword Generation — in Settings › Publishing, on by default — keeps 25 to 30 keywords queued in your content planner. As articles get written and days tick past, fresh keywords are researched and added behind them.

So the calendar stays stocked on its own. Your job is reviewing what lands there, not topping it up.

Still worth a look every couple of weeks

Scroll forward through the calendar now and then. Delete keywords that don’t fit your store, and drag the strongest ones to earlier dates so those articles get written and indexed first — a couple of minutes here saves you editing articles later.

Adding keywords yourself

Automatic top-ups cover the general case. Reach for Generate keywords or Add keywords when you have something specific in mind — a product launch, a season, a question customers keep asking. See Keyword research for what each option does.

Turning Automatic Keyword Generation off hands the calendar over to you entirely: nothing new is queued, and articles stop once the last scheduled keyword is used. Nothing is lost when that happens — publishing simply pauses until you add more.