Reference

Settings reference

Every setting in the app, what it changes, and what we recommend.

Settings is organised into five tabs, matching the setup steps you went through. Changes save per tab — click Save before switching, or the app will remind you.

Everything here can be changed as often as you like. New settings apply to articles written from that point on; articles already published stay as they are.

Publishing

Article publishing timefour 6-hour windows
The window each day’s article is written and published in. The four options are fixed six-hour slots on a global clock (UTC), listed already converted to your store’s time zone — so they rarely land on tidy boundaries, and they shift by an hour when your region changes its clocks. Read the times as shown and pick the block just before your customers are typically online. Your time zone and current local time appear beneath the dropdown.
Publishing strategypublish / draft
Publish directly puts articles live the moment they’re written. Save as draft hides them in your Shopify blog until you publish them yourself. Start with drafts.
Active scheduling days
Which weekdays accept keywords. Only active days get articles. Three to five is a sustainable pace — see Content calendar.
Week starts on
Whether your content calendar begins the week on Sunday or Monday. Display only — it changes nothing about what gets published.
Automatic Keyword Generationon by default
Keeps 25 to 30 keywords queued in your content planner, researching and adding more as articles are written. Leave it on unless you want to choose every topic yourself; turning it off means publishing stops once your last scheduled keyword is used.
Automatic Internal Links Selectionon by default
Adds newly created store content to your internal link pool once a day, so articles can link to products and collections you launched after setup. You choose which types are included — products, collections, pages, articles.

Target Audience & Competitors

Target Region190 regions
The country you want to rank in. Keyword volumes and difficulty are measured for this market, so set it to where your customers actually are — not where you happen to be.
Target Language156 languages
The language articles are written in. Selling across several languages? Pick the one carrying most of your revenue; this is a single-language setting.
Competitors3 to 7
Other stores selling something similar. Rankira studies what they rank for and looks for gaps. Add genuine competitors, not the biggest name in your industry — you won’t out-rank Amazon, and aiming at it wastes the research.
Target audiences3 to 7
Who you sell to, in plain words. “First-time dog owners” works; “everyone” doesn’t. Each audience produces different keyword phrasing and shapes who articles speak to.

Getting more variety

If articles are starting to feel samey, add an audience you haven’t covered yet. It’s the fastest way to open up new angles on the same products.

Article Customization

Writing

Article style12 tones
The tone and voice articles are written in: Informative, Simple and Clear, Formal, Casual, Enthusiastic, Persuasive, Professional, Friendly, Entertaining, Inspirational, Analytical, or Narrative. Match it to how you already speak to customers.
Internal Links0 to 5 per article
How many links to your own products, collections, and pages each article gets. Two or three reads naturally. Five in a short article starts to feel like a sales pitch.
Table of Contents
Adds a jump-link list near the top. Worth having on longer articles — readers use it, and it can earn extra links in Google results.
YouTube Video
Embeds a relevant video. Keeps readers on the page longer, which search engines treat as a quality signal.
Call-to-Action
Adds a closing section pointing readers toward your products. Leave it on if the point of the article is selling.
Mention Similar Products
Allows articles to reference third-party products. Turn it off to keep everything strictly about your own catalogue.

Images

Brand Color
Used for the title text on featured images, and as a subtle accent elsewhere. Set it to your actual brand colour — it’s what makes generated images look like yours rather than stock.
Image Style5 styles
Realistic, Brand & Text, Illustration, Sketch, or Watercolor. Pick one and stay with it; a consistent look across your blog reads far more professional than variety.
Title-Based Featured Image
On, the featured image shows the article title in your brand colour, in your choice of Sketch, Watercolor, or Illustration. Off, you get a topic-based image with no text.
Include Infographics
Generates diagram-style visuals inside the article. Good for how-to and comparison content, unnecessary for short pieces.
Simplified Images
Cleaner images: one clear subject, minimal background, little or no text. Turn this on if generated images feel busy.
Use Product Images
When an article links to one of your products, that product’s own photo becomes the basis for the section illustration. Worth having on — real product photos beat generated ones every time.

Website & Blog

Website URL
Your store’s public address. Verified when you save. Use your custom domain, not the .myshopify.com one — the backlink exchange requires a real domain.
Business description
A short paragraph on what you sell and what makes you different. Every article is written against this, so it’s the single highest-leverage setting in the app. Rankira can draft it from your store; read it over and fix anything that isn’t true.
Main blog
Which Shopify blog receives articles. Create a new one from this screen if you want SEO content kept separate from announcements.
Primary author
The byline readers see. A real person’s name reads more trustworthy than a brand name. You can create a new author here.

If the writing feels generic, start here

A vague business description produces vague articles. Naming your actual specialities, materials, or service promises is usually a bigger improvement than any tone setting.

Google Search Console

Connection
Links your Google account so Rankira can read your search performance. Read-only — it can’t change anything in your Google account. Disconnect from the same screen at any time.
Search Console property
Which verified property to read. Choose the one matching your live store domain.

Connecting improves keyword research and fills the charts on Home. Setup instructions are in Keyword research.

Not part of Settings, but configuration all the same. Two tabs:

Internal Links
The pool of your own pages, products, collections, and articles that Rankira may link to. Mark your best sellers as priority. Covered in Publishing to Shopify.
External Backlinks
The exchange toggle, your credit balance and history, and the backlinks you’ve earned. Covered in Backlink exchange.